Posts tagged YouTube
What TikTok's GenZ financial influencers mean for RIAs, wealthtech, and financial advice
What TikTok's GenZ financial influencers mean for RIAs, wealthtech, and financial advice

This week, we look at:

  • TikTok has become a platform with billions of views for investing and stock recommendations to teens. This emotional and persuasive labor can be traced from Jim Cramer to Roaring Kitty.

  • 78% of Millennials (vs. 31% of Boomers) plan to use more digital tools in wealth management and 81% of them think that technology has made investing more efficient (vs. 61% Boomers)

  • This generational change has implications for investing technology, digital wallets, and the role of people in the financial advice process

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roboadvisor, digital investing, generational change, financial advisors, social & communityLex SokolinTikTok, Roaring Kitty, Jim Cramer, YouTube
Double Standards -- Fortnite game praised for black-out, neobank Chime upsets 5 million customers
Double Standards -- Fortnite game praised for black-out, neobank Chime upsets 5 million customers

Let’s look at the recent Fortnite blackout and compare it to neobank Chime's embarassing down time, as well as explore the business model implication of what it means to be the social square where people hang out. Does Finance have such an equivalent? Maybe it is Venmo, crypto Twitter, or the credit unions. We also look at statistics behind influencer marketing, and how influencers have usurped the position of music labels. Perhaps banks should get ahead of this game too.

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metaverse, neobank, credit unions/small banks, marketing, music industry, social & communityLex SokolinFortnite, Twitch, Chime, Venmo, Galileo, YouTube, Instagram
Google and Amazon's mixed reality advertising could become digital lending and payments platforms
Google and Amazon's mixed reality advertising could become digital lending and payments platforms

Finance is everywhere, and everywhere is finance. Smart city supply chains, self driving car insurance, video game real estate markets -- no matter which frontier technology you touch, it will have embedded implications on the delivery of financial services. And why wouldn't it? Like the use of language, finance is a human technology that allows societies to coalesce and compete with one another (in the Yuval Harari sense). It lifts people out of poverty and into entrepreneurship through microloans, providing generational sustenance for their families. And of course it also throws them into pits of corruption and greed, as they drink too deeply from the rivers of securitization and political power.

But enough poetry! I want to talk about augmented reality, attention platforms, and the re-formulation of payments and lending propositions in a global context.

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digital lending, augmented reality, metaverse, marketing, big tech, eCommerceLex SokolinAffirm, Greensky, Fundbox, PayPal, GreenSky, Qudian, Google, YouTube, Amazon